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ACA individual & family plan basics

On the Marketplace or off: What’s right for you?


On-Marketplace plan


You can choose to buy this type of plan using the help of a broker, through companies with direct enrollment sites (like us), or on the Health Insurance Marketplace® (aka “exchange”). This is where individuals and families can compare and shop for health plans. It is run by either the federal or state government depending on where you live.


Great choice if:

You qualify for premium discounts or extra savings on your out-of-pocket costs based on your household income.


Off-Marketplace plan


You can buy this type of plan directly through a broker or health insurance company (like us) outside of the official Marketplace (aka “off exchange”). These plans don’t offer premium discounts or extra savings. But you may find additional plan choices.


Great choice if:

You make too much money to qualify for financial help. (Tip: Many people think they won’t qualify, but actually do!)

A guide to plan levels and costs

Every ACA plan is assigned a metal tier: Platinum, Gold, Silver or Bronze. Metal tiers have nothing to do with the quality of care you receive. They determine how you and your plan split costs.

Every ACA plan covers 10 essential benefits

  • Prescription drugs
  • Pregnancy, maternity and newborn care
  • Pediatric services, including oral and vision care
  • Mental health and substance use disorder services
  • Preventive and wellness services, and chronic disease management
  • Laboratory services
  • Emergency services
  • Hospitalization
  • Ambulatory services
  • Rehabilitative and habilitative services and devices

Get your questions answered fast


Talk with a licensed agent


Our trained agents are ready to help you choose the right plan for your needs.


1-844-383-6129 (TTY: 711)

Call Monday — Friday, 8 AM to 9 PM ET.


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We’ll share information about our plans, and how you can qualify for a Special Enrollment Period.

All fields marked with an asterisk (*) are required.


*You can find select Platinum plans in California only. In another state? Check out the great features of our Gold, Silver and Bronze plans during Open Enrollment.

Legal notices

Health plans are offered or underwritten or administered by Aetna Health of California Inc., Coventry Health Plan of Florida, Inc., Aetna Health Inc. (Florida), Aetna Health Inc. (Georgia), Aetna Life Insurance Company, Aetna Health of Utah Inc., Aetna Health Inc. (Pennsylvania), or Aetna Health Inc. (Texas) (Aetna). Aetna and MinuteClinic, LLC (which either operates or provides certain management support services to MinuteClinic branded walk in clinics) are part of the CVS Health® family of companies.

Health benefits and health insurance plans contain exclusions and limitations.